Debit rewards are a hot topic today, but what really drives incremental profits? Our research and case studies show debit rewards require a very different model than credit cards rewards. In this session, you will see what makes debit drives rewards program success:
- How a new segmented approach generates twice the revenue of typical debit rewards programs in place today
- Why delivery of rewards significantly affects customer satisfaction and rewards success
- How to set your program up to be "hands free" from compliance and regulatory requirements, with no liability on your balance sheet, no 1099s, no sales tax for gifts in kind and other issues
- How to profitably include Merchant and Online Bill Pay strategies under your Debit Card Rewards model
- How debit rewards are linked for rewards for other products and relationship banking services
Bob Giltner,President, Furnace, Giltner and Associates
Sponsored by:
