Conference Agenda
Track Sessions
Sunday, October 05, 2008
Monday, October 06, 2008
Tuesday, October 07, 2008
Sunday, October 05, 2008
Pre-Conference Workshops A: 10:30 a.m.-1:00 p.m.
10:30 AM - 1:00 PM
Workshop 1: Mobile Financial Services 101
Financial Institutions without a mobile strategy by the end of 2008 will find themselves behind the curve, facing the threat of becoming laggards. Since consumers choose their institutions based on convenience more than any other factor, without a solid mobile channel strategy, financial institutions risk being removed from the considered set. The workshop will answer:
- What are the greatest challenges every Financial Institution faces?
- What are the primary communication methods used in the marketplace today?
- Which methods will win out, and why?
- What are the criteria for choosing a mobile banking partner?
- And, what is the checklist of needs my mobile banking solution should address?
Lisa Stanton
CEO
Monitise Americas
10:30 AM - 1:00 PM
Workshop 2: Debit Fraud Prevention
Fraud is no joke and it is happening everywhere. Learn how to protect your institution and your customers from today's new fraud schemes and how to prevent ones in the future.
Speaker to be announced
Pre-Conference Workshops B: 1:15 p.m. - 3:45 p.m.
1:15 PM - 3:45 PM
Workshop 3: Prepaid Updates
Prepaid continues to be one of the fastest growing areas of electronic payments, something that should potentially improve your FI's revenue growth in the double digits. In this workshop, you'll learn about the current climate, who's who on the prepaid value chain, and discover new marketing ideas to new demographics.
Paul Tomosfsky
President
Network Branded Prepaid Card Association
1:15 PM - 3:45 PM
Workshop 4: Strengthening Your Rewards Program
Rewards are one of the hottest topics in Debit these days, but since everyone offers a program, how do you have your rise to the top of everyone's wallet? This workshop will outline the strength of rewards, investigate the growth of credit card vs. debit rewards, as well as strategic marketing techniques.
Speaker to be announced
4:00 PM - 4:45 PM
Keynote
Debit: Today and Tomorrow
Wells Fargo operates the second largest debit card program in the country and is widely regarded as a best-in-class issuer. Hear some of the secrets of their success in this keynote session as the head of the bank's debit business describes how the Wells Fargo views debit, the current opportunities and challenges, and their future outlook. Topics to be covered will include an integrated card strategy, interchange, fraud, rewards and mobile payments; Ed will also take questions from the audience.
Ed Kadletz
EVP and Head of Debit Card Business
Wells Fargo Bank
4:45 PM - 5:30 PM
Keynote
Winning with Payments - Turning Competitive Challenges into Strategic Advantages
Amid continuing strong transaction growth, the electronic payments industry is undergoing tremendous change. Financial institutions are facing competition from non-traditional, as well as from new products. In this environment, institutions will need to place even greater emphasis on their most valuable commodity - the customer relationship - and look for creative and innovative ways to differentiate their services. In this session, you will learn how a carefully planned and well-executed electronic payments strategy can help maintain a competitive edge as the industry landscape shifts. At the same time, a focus on more basic aspects of your payments program, such as debit card penetration and usage, fraud protection and customer service, can help increase brand loyalty and customer retention.
Dave Schneider
President
Pulse
5:30 PM - 6:30 PM
Opening Night Reception
6:30 PM
Dinner with Tony Hayes and Partners
Join Tony Hayes and his Oliver Wyman partners for the annual conference dinner, in what is sure to be a fun and thought-provoking evening. Hear Tony's views on the evolving payments market and the most attractive profit pools, and ask questions in a collegial forum. *The dinner is optional and there is a fee of $85. Please see registration page for details.
Monday, October 06, 2008
7:45 AM - 8:15 AM
Continental Breakfast
8:15 AM - 8:30 AM
Chairman's Opening Remarks
Tony Hayes
Partner
Oliver Wyman
8:30 AM - 9:15 AM
Keynote: Credit or Debit? Either Way, You're Rewarded
Launched in 2004, Citi's ThankYou Rewards Network is the only relationship banking program of it's kind offering consumers the opportunity to get points and redeem them for a host of rewards, including brand name merchandise, donations to charitable organizations, round-trip airline tickets, gift certificates and many others. Nancy Gordon will discuss the dynamics of an innovative customer rewards program that crosses the credit/debit boundary.
Nancy Gordon
EVP, CitiThankYou Rewards
Citi Cards
9:15 AM - 10:00 AM
Keynote
Keynote: Innovation: Driving Growth in Debit and Prepaid
One of the most significant trends facing the payments industry is the shift from paper-based payments, such as cash and checks, to card-based and other electronic payments. Even with the progress achieved to date, great opportunity for growth remains, not only in the US, but around the globe. To take advantage of this opportunity, companies will need to focus efforts on innovations that drive tangible value to stakeholders, including merchants, cardholders, and financial institutions. Keynote speaker Elizabeth Buse, Global Head of Product, Visa Inc. will discuss:
- Immediate and long-term innovations fueling debit and prepaid
- Separating "buzz" from business building opportunities
- Strategies for seizing growth opportunities to drive maximum return
Elizabeth Buse
Global Head of Product
VISA, Inc.
10:00 AM - 10:30 AM
Networking Break
10:30 AM - 11:15 AM
Keynote
Keynote: The Changing ATM Business Model
Jack Antonini will provide insight into today's evolving ATM business model and how changes in the ATM industry and the payments industry at large are impacting financial institutions, independent ATM deployers, and retailers. Mr. Antonini will elucidate key concepts and strategies related to:
- Reversing the trend of ATM transaction declines through branding and surcharge-free programs
- Improving ATM profitability and lowering ATM operating costs for ATM deployers
- Creating cost savings and competitive advantage for financial institutions by leveraging the strengths of third party deployers
Jack Antonini
CEO
Cardtronics
11:15 AM - 12:00 PM
Keynote
Keynote: Mega Trends Transforming Debit Today
As customers evolve, they're banking and paying in new and different ways. And as industry leaders, you're finding that you can't paint the global payments landscape with a broad brush anymore. In this keynote address, Richard G. Lyons, Jr., EVP & Global Product Group Executive of Debit and Prepaid at MasterCard Worldwide, will explain how:
- Demands for greater choice, increased personalization and more innovative product offerings are impacting today's debit business
- New research into consumer behaviors, attitudes and payment decisions uncovered insights into the primary drivers of consumer spending
- You can start thinking about new ways to identify the drivers that will transform your business
Richard G. Lyons, Jr.
EVP & Global Product Group Executive, Debit and Prepaid
MasterCard Worldwide
12:00 PM - 1:00 PM
Lunch
1:00 PM - 1:30 PM
Dessert in Exhibit Hall
Concurrent Session I
1:30 PM - 2:15 PM
ATM Track
Battle of the Surcharge Free Networks
Banks and credit unions face a conundrum. On the one hand, their customers want - and demand - an extensive network of convenient, free ATMs, especially in the face of ever-increasing surcharge fees. On the other, the economics of maintaining a proprietary ATM network often make additional investment hard to justify. Surcharge-free ATM networks help solve this problem, providing national ATM access at a low cost. In this session, the three leading surcharge-free networks will discuss their network's proposition, their similarities and differences, and how this approach could be right for your financial institution
Moderator:
Tony Hayes
Partner
Oliver Wyman
Panelists:
Jim Hanisch
EVP
CO-OP Network
Douglas Miraglia
President
MoneyPass
Ben Psillas
President
Allpoint Network
1:30 PM - 2:15 PM
Debit Track
Maximizing Loyalty Strategies: A Case Study with Hawaiian Airlines and Bank of Hawaii
By offering a breadth of options for earning rewards combined with a set of meaningful redemption options, learn how a loyalty program utilizing a branded credit and debit card, and a merchant-funded rewards network can generate significant customer growth and profitability for all parties. The Hawaiian Airlines rewards program run in conjunction with Vesdia Corporation, Bank of America and Bank of Hawaii provides multiple ways for members to earn miles, provides reward funding from third party sources, and drives reward redemption:
- Multiple ways for customer to earn rewards - flights, all spend on the card, local merchants, online mall, national retailers, etc.
- Effective marketing - multi-channel, segmented, ongoing
- Meaningful redemption options - flights, hotel accommodations, car rentals, merchandise and gift certificates, charitable donations, etc.
Lars Holmquist
CMO
Vesdia Corporation
Rick Peterson
VP, Marketing and Sales
Hawaiian Airlines
1:30 PM - 2:15 PM
Prepaid Track
Beyond Prepaid: Providing Affordable Financial Services to Millions of Consumers
Since selling the first association-branded prepaid card in retail in 2001, Green Dot Corporation has focused on developing innovative products and services to help consumers manage their money much better for much less. In this session, Green Dot will provide insight on the opportunity to deliver financial services through the retail merchant channel.
Chris Britt
Chief Product Officer
Green Dot
1:30 PM - 2:15 PM
Emerging Payments Track
Mobile Payments
Demand for mobile payments is increasing as technology and service become more readily available. Obopay has developed a framework that enables and augments existing financial institution services, rather than competing with or replacing them - an important distinction as the mobile money landscape matures. By partnering with other banks, Obopay has been able to deliver greater payment options and convenience to consumers. We will talk about observations and results from in-market services offered with our bank partners. Join us as we discuss delivering mobile payments services through a bank-friendly model that enables financial institutions to reach existing and new customers in ways they haven't been able to in the past.
Michael E. Diamond
VP, Business Development
Obopay, Inc.
Dion F. Lisle
Senior Vice President
Citibank Growth Ventures and Innovation
Concurrent Session II
2:20 PM - 3:05 PM
ATM Track
ATM Service Excellence: Beyond Availability
This panel discussion will focus on improving service - from the vendors and customers - at the ATM.
Moderator:
Shelly Chandler
VP, ATM Service Excellence Director
Wachovia
Panelists:
Rob Beveridge
Service Manager
PNC
Jobe Conrad
Vice President
Chase
Marty Snodgrass
Vice President
National City
2:20 PM - 3:05 PM
Debit Track
New Products for Debit Panel
What is the future of the debit card business? As the economy softens, how can financial institutions maintain transaction growth and what is the right linkage to the underlying DDA? This panel of best-in-class debit card issuers will discuss their strategies and insights on ways to build a high performing card portfolio, together with their future outlook. Topics to be debated include positioning debit cards with customers and employees, the value of rewards programs, ways to effectively combat fraud, and the future of the card (contactless, mobile, etc.).
Moderator:
Tony Hayes
Partner
Oliver Wyman
Panelists:
Kerry Brashears
Group VP, Card & Loyalty Products
SunTrust Bank
Jesse Lee
Wells-Fargo
Debit Card Marketing
Chris Van Steenberg
Citizen's Bank
Vice President
David Willis
VP, Debit Card and Funds Services Division
Navy Federal Credit Union
2:20 PM - 3:05 PM
Prepaid track
Prepaid Through the Eyes of an FI
This session will explore the dos and don'ts of a successful prepaid program and what are the plans to improve in the future.
Speaker to be announced
2:20 PM - 3:05 PM
Emerging Payments Track
How EFT Networks Can Participate in the E-Commerce Race
This session will outline how EFT networks can participate in the e-Commerce race and why banks would want them to. Topics to be discussed include an overview of the state of e-commerce in the US; consumer trends and concerns regarding safety of financial information, as well as potential ways in which EFT networks can participate in e-commerce transaction.
Rene Pelegero
PayPal
3:05 PM - 3:30 PM
Networking Break
Concurrent Session III
3:30 PM - 4:15 PM
ATM Track
The Future of ATMs: Panel Discussion with Manufacturers
Learn about the product development roadmap for the next generation of ATMs and the manufacturers' vision for self-service banking technology. Each company will give a short presentation on their company's state-of-the-art features, such as deposit automation, open standards software, anti-skimming technology, and linkage to CRM systems. The session will conclude with audience Q&A on how these new technologies can be applied in different banking environments.
Ken Justice
VP, Marketing & Portfolio Management
Diebold, Inc.
Brian Pilla
Director of Marketing, Financial Solutions Division
NCR
Alan Walsh
Vice President
Wincor-Nixdorf
3:30 PM - 4:15 PM
Debit Track
No More Spaghetti On The Wall: The Benefits of Behavioral Segmentation
When you start to understand the interdependence between debit optimization, checking engagement and the larger banking relationship; you start to get the most profitable outcomes. This panel will cover the following: the limitations of a debit only view; key factors to understand from the checking account; insights derived from a robust segmentation; cost benefit analysis, including checking based revenue and relationship value and best practices in behavioral segmentation. The takeaway for attendees is that banks of any size can increase their marketing efficiencies by taking advantage of the insights and opportunities presented by the varied options available in segmentation.
Ben Colvin
Vice President
MasterCard Advisors
Patricia Preston
SVP, Debit Product Management & Development
MasterCard Worldwide
3:30 PM - 4:15 PM
Prepaid Track
How Large is the Prepaid Market Really?
While all agree that the prepaid market is growing quickly, there is considerable debate on the actual market size. Some analysts have particularly bullish outlooks, while the recent Federal Reserve study was much more conservative, pegging the open-loop prepaid market at just 1% the size of the debit market in terms of transaction volume. In this session, three leading analysts will discuss their market size estimates for the prepaid market, the basis for their opinions, and where they see the major opportunities for card issuers.
Moderator:
Ben Jackson
Prepaid Trends
Panelists:
Ed Bachelder
Director
Hitachi Consulting
Tim Sloane
Group Director, Prepaid & Debit Advisory Services
Mercator
Gwenn Bezard
Research Director
AITE Group
3:30 PM - 4:15 PM
Emerging Payments Track
Targeting the Underbanked Consumers - Why and How
Despite the turmoil of the current credit crunch, underbanked consumers represent a potent opportunity for financial services providers. As they generally have thin or no credit files, they are NOT the same as subprime customers. They do, however, continue to need financial services products, and there is a growing body of assessment tools and low-cost products - particularly card products - that can enable both customers and companies to thrive, even during this difficult period. This session will discuss how you can successfully identify and serve underbanked consumers today, and build long-term business strategies for the future.
Arjan Schutte
Associate Director
Center for Financial Services Innovation
Concurrent Session IV
4:20 PM - 5:05 PM
ATM Track
The Long-Term Future of Cash
What is the future of cash? This session will explore some current facts about cash is a quick "Global Tour," the drivers of cash demand, growth inhibitors, some rules of future studies and forecasting, and the long-term predictions for the future of cash.
Mike Lee
CEO
ATMIA
4:20 PM - 5:05 PM
Debit Track
Debit Benchmarking: 2008 Debit Issuer Study
How does the performance of your debit card program compare with others? What would it take to become a best-in-class issuer? Oliver Wyman recently completed the definitive study of the debit card market based on primary research with 62 financial institutions representing over 74MM debit cards. This session will share key performance metrics related to cards, transactions, fees, interchange, rewards, fraud and more, noting the performance of peer issuers. It will also discuss issuers' outlook on the future, where the major opportunities and challenges reside, and effective ways to stay ahead of the curve.
Inderpreet Batra
Consultant
Oliver Wyman
Judith McGuire
Senior Vice President
PULSE
4:20 PM - 5:05 PM
Prepaid Track
The Future of Prepaid: Panel Discussion MC, Visa, Amex and Discover
The leading prepaid networks will discuss the state of the prepaid market and how the industry is likely to evolve. Topics to be covered include restricted authorization networks, partial authorizations, and bank-retailer and bank-employer partnerships. There will also be a spirited Q&A session.
Moderator:
Paul Tomosfsky
President
Network Branded Prepaid Card Association
Panelists:
Neil Dugan
Senior Business Leader
MasterCard Prepaid Product Management, Americas
Brian Triplett
SVP, Emerging Product Development
Visa USA
Additional panelists to be announced
4:20 PM - 5:05 PM
Emerging Payments Track
Millennials: A Generational View
This session will focus on market and financial research and provide valuable information about the Millennial Generation, their foundation and reality and their financial health, as well as the top five "must ask and answer" Millennial questions for every financial institution.
Jack MacKenzie
Executive Vice President
Frank N. Magid Associates, Inc.
Kendra Pratt
First Vice President, Senior Research Manager
Washington Mutual
5:05 PM - 6:30 PM
Networking Reception
7:00 PM
Texas Hold'Em Tournament
Sponsored By:

Avoid a bad flop, take a good turn onto the river of victory with OLS as your host. By invitation only.
Tuesday, October 07, 2008
7:45 AM - 8:15 AM
Continental Breakfast
8:15 AM - 9:00 AM
Keynote
Discovering our Neighbor to the North
Canadians use debit more often than US consumers, and almost all of these transactions are routed through Interac, the Canadian debit network. Why was debit adopted more broadly in Canada than the U.S., and what can U.S. networks and issuers learn from the Canadian model? In this thought-provoking session, the CEO of Canada's debit network will compare and contrast the Canadian and US debit markets, and discuss how the Canadian market is evolving, including its experiences-to-date with chip cards.
Mark O'Connell
President & CEO
Interact Association
9:00 AM - 10:00 AM
Network Showcase
Moderator:
Tony Hayes
Partner
Oliver Wyman
Panelists:
Stacy Pinkerd
SVP, Consumer Debit Products
VISA USA
Leland Englebardt
Group Head Debit Channel Development
MasterCard Worldwide
Tony Emerick
President
STAR Network
Jim Hanisch
EVP
CO-OP Network
Steve Rathgaber
President & COO
NYCE Payments Network, LLC
Dave Schneider
President
Pulse
10:00 AM - 10:30 AM
Networking Break
Concurrent Sessions V
10:30 AM - 11:15 AM
ATM Track
The Hidden Value of the ATM
This session will highlight groundbreaking research on the "hidden value" of the ATM as it relates to customer attrition and how ATM P&Ls underestimate the true value of the ATM.
Melissa Fox
Manager
Dove Consulting
10:30 AM - 11:15 AM
Debit Track
Rewards: Yesterday, Today and Tomorrow
Wachovia was one of the first financial institutions to implement a debit rewards program. The bank now operates one of the largest and best integrated debit portfolios in the country. This session will address the program's history and the various process improvements that Wachovia made to enhance its program; it will also discuss the changing rewards marketplace and Wachovia's plans to revamp its rewards proposition to remain a leader.
Chris A. Roberts
SVP, Corporate Management
Wachovia
10:30 AM - 11:15 AM
Prepaid Track
Innovations in Prepaid
Discussion will include the innovation in the fastest growing payments category, what is driving this innovation, how it is leading to new products and services that meet needs other products have been unable to meet, and the important role of the processor in delivering these innovative solutions.
Todd Brockman
President
Galileo Processing
10:30 AM - 11:15 AM
Emerging Payments Track
Legislative and Regulatory Update: Issues You Need Know
The days of laissez faire in the payment systems industry appear increasingly distant as legislators and regulators seem intent on reining in perceived industry abuses. From pricing controls to data breach requirements to new consumer protections, this session will focus on key legislative and regulatory initiatives (both proposed and recently enacted) affecting constituents in the EFT and prepaid industries. In this session we will also examine what you need to do to keep on the right side of compliance with these existing and proposed requirements.
Duncan Douglass
Partner
Altston & Bird
Concurrent Session VI
11:20 AM - 12:05 PM
ATM Track
Advanced ATM Functionality
US Bank operates one of the largest and most sophisticated ATM networks in the country, and has been a pioneer in testing new functionality on its ATMs, such as prepaid phone top-ups and credit card promotions. But, do these advanced functions actually work? Do they make money? What's next in terms of ATM functionality? This session will discuss the role of ATM functionality, what works and what doesn't work, and the tools needed to effectively utilize advanced ATM capabilities.
Patty Henneky
Senior Executive
US Bank
11:20 AM - 12:05 PM
Debit Track
Merchant-Funded Rewards: Innovations in Debit Card Strategies
Debit usage now drives the transaction relationship in financial services. However, many in the financial industry still treat the service as a checking account, and have found debit rewards to be marginally profitable at best. In fact, a debit strategy can be the key profit engine for retail banking if components like relationships services and rewards are properly implemented. In this interactive session, banking executives will share their case studies to illustrate how debit rewards has proven to be a major profit engine for retail checking relationships. Learn how these banks are taking innovative approaches to relationship management benefiting greatly from merchant funding and generating more than $62 in profit per checking account.
Susan Abbott
Executive Vice President
Busey Bank
Bob Giltner
Consulting Partner
My Rewards
11:20 AM - 12:05 PM
Prepaid Track
Prepaid Incentive & Rebate Cards
Businesses are increasingly looking to innovative prepaid card programs as a cost-effective way to manage rebate and incentive programs replacing traditional incentives such as checks, and merchandise. This presentation will feature a discussion on the benefits of incentive and rebate prepaid programs and how Visa is helping businesses recognize cost savings and efficiencies, motivate employees and customers and create memorable brand building programs. A Visa customer will join the presentation to discuss firsthand their experience in transitioning to incentive/rebate card programs vs. traditional offerings.
Michael Chittaro
Senior Business Leader
Visa, Inc.
Panelists to be Announced
11:20 AM - 12:05 PM
Emerging Payments Track
Where Emerging Payments Fit in the Landscape
First, the Federal Reserve will present as summary of its retail payment study, detailing the size and growth of the payments market. Within its context, the Federal Reserve will quantify the size of the alternative payments business and what underlying payment mechanisms are utilized. Second, Oliver Wyman will discuss the implications of alternative payments on FIs. Are these companies friends or foes? How should banks respond? Who ultimately wins?
Andrew Dresner
Partner
Oliver Wyman
Brian Egan
VP, Retail Product Office
Federal Reserve Bank of Atlanta
Concurrent Session VII
12:05 PM - 12:50 PM
ATM Track
Topic to be Announced
12:05 PM - 12:50 PM
Debit Track
Debit Risk Management
A comprehensive debit risk management program must address both customer acquisition (KYC, risk scoring), and also ongoing identify theft protection and transaction monitoring for fraud or compromised cards. Successful debit card issuers implement and continuously refine end-to-and programs, and customers expect nothing less than their identity and card/account is safe. This session will outlines the do's and don'ts of risk management through case studies and expert testimony.
Laurene Vandenberg
Vice President
Fiserv
12:05 PM - 12:50 PM
Prepaid Track
Card Payments in Healthcare - A Fresh Look
In this session, Celent will present new and original research regarding how healthcare payment cards are transforming the industry and are set for further change. Particular attention will be placed on the need for healthcare payment cards to "marry" healthcare and payment information. For any financial institution issuing or considering issuing healthcare prepaid cards, this presentation will discuss critical card functionality considerations such as auto-substantiation, real- and "right"-time adjudication, mag stripe specifications, and rules-based multi-purse authorization.
Red Gillen
Senior Analyst
Celent
12:05 PM - 12:50 PM
Emerging Payments Track
Emerging Global Trends
With more than 500 prepaid programs operating around the globe, what can the US learn from the best practices abroad? How is prepaid evolving around the globe? What are the key issues slowing adoption and growth? Will cell phone technology soon replace prepaid plastic cards in some geographies? Edgar, Dunn & Company is a founding member of Prepaid International Forum and sits on its Board of Directors in Europe and Asia Pacific. Working with more than 40 prepaid program providers outside the US, EDC has a unique perspective and global view of how the industry is evolving as new technologies and products come of age and begin to gain traction and acceptance.
Ken Howes
Director
Edgar Dunn & Company
Ann Schmitt
Director
Edgar Dunn & Company

