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Customer Engagement Symposium

December 2-4, 2007

Coconut Grove, Fl

Best Practices in Creating Emotional Relationships with Customers

The most successful companies build deeply emotional relationships with their customers - relationships that go beyond rational boundaries. People stay faithful to brands that earn both their rational trust and their deeply felt affection. Customers who are “emotionally engaged” behave very differently than those who are “rationally satisfied” or even “rationally loyal.” The Customer Engagement Summit will feature companies like Lexus and Commerce Bank who are well known for creating higher levels of customer engagement than their peers.

Is this a fling or a relationship? Customers who are emotionally bonded- who are fully engaged- pay companies back in important ways. Download this Gallup Management Journal article to find out more!

Why Attend? Customers who are emotionally engaged to a company...

* are less price sensitive, and therefore deliver higher margins

* are more likely to get through a problem