Dr. John Fleming
Conference Chairman
Chief Scientist and Principal, Customer Practice
Gallup
As Chief Scientist for Gallup’s Customer Practice, I meet with executives around the globe who want desperately to not only differentiate themselves from their competitors, but to rise above simply satisfying their customers. Engaging customers goes well beyond measuring and understanding their rational responses to the customer experience. Engaging customers requires a deep understanding of customers’ emotional attachment to your company. Learn:
- key differences between customer satisfaction and customer engagement
- the critical role employees play in engaging customers
- the link customer engagement has to financial and operational effectiveness
Join me December 10-12, 2008 in South Beach, FL at the Ritz Carlton Hotel for the only event on Customer Engagement. Hear thought leaders from various industries, such as Financial Services, Hospitality and Retail that have decided that customer satisfaction is simply not enough. Learn about how each of these customer engagement champions has made their transition from customer SATISFACTION to customer ENGAGEMENT, and how you can use these tools to improve your bottom line, customer relationships and overall business outcomes.
I look forward to seeing you at the 2nd Annual Customer Engagement Symposium, this December.
Dr. John Fleming
Conference Chairman
Chief Scientist and Principal, Customer Practice
Gallup