INDUSTRY INNOVATION SESSION

April 7, 2008
12:00 - 1:30pm

In a continuing effort to give participants increased opportunities to gain insight into technology advancements and vendor solutions, we are pleased to continue to provide our series of IIS’s. Hosted by some of the industry's leading solution providers, these 75-90 minute demonstrations and discussions are a great way for participants to maximize their learning experience. Sessions will take place during lunch, Monday April 7th, and participants will be served lunch during the presentations.

Setting Your Debit Card Strategy: Managing Profits, Segments, Rewards, Merchant Funding and Decoupling

Presenter:

Debit card revenue is the fastest growing segment of retail banking, and now represents the majority of transactions in checking accounts. Yet, driving future profits and wining customers with debit services requires managing a more complex set of factors, including understanding debit segments, rewards, merchant funding strategies and possible decoupling of the card from specific checking accounts. Come hear proven strategies to navigate the shifting debit waters.