INDUSTRY INNOVATION SESSION

April 7, 2008
12:00 - 1:30pm

In a continuing effort to give participants increased opportunities to gain insight into technology advancements and vendor solutions, we are pleased to continue to provide our series of IIS’s. Hosted by some of the industry's leading solution providers, these 75-90 minute demonstrations and discussions are a great way for participants to maximize their learning experience. Sessions will take place during lunch, Monday April 7th, and participants will be served lunch during the presentations.

Room: Doral B

The Middle Seat - a Case Study in Product Innovation

Presenters:

Airline customers, even those with bad experiences, are likely to become loyal if they can simply express their dissatisfaction and receive a timely response. At this session Citibank and its processing partner TSYS show you how Continental addressed their distressed passenger concerns, built a prepaid program that solved numerous pain points for the airline, and won an industry innovation award in the process.