Troy Waugh, CPA, MBA
CEO
Five Star3
Troy Waugh, author of two books and selected as one of the 100 Most Influential People in the Accounting Profession by Accounting Today Magazine, is one of the most sought after leadership and sales consultants to the accounting industry. Troy helps public accounting firms grow. He and his experienced team of consultants have helped firms add more than $500 million in new business through their consulting, training and alliance services.
As CEO of Five Star3, LLC, Troy is the founder of The Rainmaker Academy, The Rainmaker Consulting Group and Enterprise Network Worldwide. The Rainmaker Academy is a two-year intensive leadership and sales training program exclusively for accountants. Rainmaker Consulting Group helps accounting firms grow through a Marketing Partner Relationship. And, Enterprise Network Worldwide is now part of the Association of Professional Alliances with 185 accounting firms in 35 countries.
Troy’s highly acclaimed books, “Power Up Your Profits” and “101 Marketing Strategies” have received praise throughout the world and have been translated into German and Spanish. Troy’s articles have been published in Accounting Today, The Practical Accountant and numerous state society monthly newsletters. He has been publishing a Marketing Moment with Troy Waugh since 1992.
He received an MBA in marketing from the University of Southern California in 1973. He obtained a BS in accounting from the University of Tennessee in 1969. He became a Certified Public Accountant in 1970.
Troy joined Price Waterhouse in April 1969. He served several of the largest clients of the firm and became an audit manager in 1974. During his years with Price Waterhouse, Troy was active in the Los Angeles Junior Chamber of Commerce and many other activities.
In 1975, Troy became Chairman and Chief Executive Officer of Advantage Companies, Inc. During his eight years with Advantage, Troy guided a complete repositioning of the company’s focus away from the budget motel business into magazine publishing. During this period, Troy negotiated over 40 acquisitions or divestitures of businesses.
In 1984, Troy became a Vice President with Jacques Miller, Inc., a real estate investment firm. He was promoted to Senior Vice President and National Sales Manager during his years with Jacques Miller, Inc. Due to the tax reform act of 1986, Troy was instrumental in repositioning the company away from tax-advantaged real estate in 1987 into high yielding healthcare real estate and again in 1989 into real estate management.
He is a member of the National Speakers Association, The American Institute of CPAs and The Tennessee Society of CPAs.