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Roberta McDonald
Vice President, Marketing
Vermont Creamery
Twenty seven years of consumer products and trade marketing experience, including the last seventeen for Cabot Creamery of Vermont.
Previously served with the Vermont Department of Commerce – recruited by then Governor Madeline Kunin – to become the state’s first marketing director where McDonald designed the interagency Market Vermont program.
Prior to moving to Vermont, McDonald served as a marketing consultant to the San Francisco Opera, National Endowment for the Arts, American Express, CBS, Vietnam Veterans Memorial and several emergent technology and biotech companies. Her creative side was rewarded with many national advertising and package design honors, including the Best Public Relations Campaign and Best Newspaper Advertising Campaign for Cheese, awarded by the International Dairy Foods Association.
With Cabot, McDonald prides herself on working to support farm families throughout New England and upstate New York. She serves on the National Cheese Institute’s Marketing Committee as Chair, the National Cooperative Business Association Board and as Chair of NCBA’s Marketing Committee.
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