Dear Colleague:

Let's cut right to the chase. Conference-related expenses deserve scrutiny in any business environment, but will be especially deserving of such attention during 2009. A conference should be able to demonstrate a clear return on investment for the attendee. Credit Union Journal's Grow Show, scheduled for April 27-29 in San Diego, offers not just ROI, but actionable strategies for growing your credit union this year and in the years to come.

Whether you fly or drive to The Grow Show, you will need to budget for travel expenses. There is the expense of two nights in the hotel, registration, meals and incidentals. In short, you'll likely need to budget at least $2,000 to attend the show. That's the investment. Where's the return? We'll believe you'll find the return includes a very attractive yield.

Credit Union Journal’s Grow Show is focused solely on just what the name implies: growth strategies. Regardless of the economy, a credit union must grow to survive and prosper. One of the most popular and effective meetings in credit unions, Grow Show in 2009 will offer more than two-dozen presentations on growing all aspects of the credit union, and all are drawn from real-life examples and proven tactics deployed by peer-group leaders.

And The Grow Show doesn't stop there in delivering ROI. We have built into the program a special session in which solutions providers detail their own growth-driving opportunities, plenty of time for discussion among peers, a free-flowing Q&A session with speakers and experts, and a special perspective from outside credit unions on leadership and innovation.

At Credit Union Journal we know you're taking a sharp pencil to conference expenses this year. That’s why you’ll want to pencil into your calendar April 27-29 for The Grow Show. We look forward to seeing you at one of America’s unique hotels, the Hotel del Coronado in San Diego. Contact me personally at fdiekmann@cujournal.com with any questions or concerns.

Frank J. Diekmann
Publisher
Credit Union Journal