Chicago, IL: September 18, 2007 at the Westin River North
Atlanta, GA: September 20, 2007 at the Georgian Terrace - Atlanta Hotel

Do you know who your best customers are? Are you taking full advantage of cross-sell and upsell opportunities? Are you maximizing revenue growth as well as ROI from your enterprise applications?

Customer data integration (CDI) and master data management (MDM) promise to help you answer these questions positively. However, it can be challenging to know how to get started, how to overcome data quality issues and how to address internal challenges such as lack of processes, resources and standards.

Join consultants and authors Jill Dyché and Evan Levy, data quality consultant Vicki Raeburn and D&B in this informative workshop to help you maximize your investments in CDI and MDM. We'll describe CDI/MDM, review implementation and business challenges and provide practical advice and real-life case studies for overcoming them. Learn:

• What are CDI and MDM?
• How do CDI and MDM differ from other existing data integration solutions?
• What are the strengths of today’s MDM/CDI technology solutions and what advantages do they enable?
• Why is clean, matched high-quality data critical to CDI success?

A single customer view can enable you to take advantage of up-sell/cross-sell opportunities, retain customers, meet regulatory requirements, and maximize investments in information, resource, and sales systems. Attend this workshop to understand how you can turn CDI into ROI in your organization.

The FIRST 50 ATTENDEES
will receive a FREE signed copy of Jill and Evan's book
Customer Data Integration:
Reaching a Single Version of the Truth.