Secrets of Effective Customer Data Integration

SPEAKER BIOS
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Vicki P. Raeburn
President
Scofield Ridge Associates, Inc.

Vicki P. Raeburn is president of Scofield Ridge Associates, Inc., which is a business consultancy focused on data governance and data quality. She has nearly 30 years of leadership experience in the information industry, where she has held positions in global business and product development, marketing, and data operations. Most recently, Vicki was Chief Quality officer at Dun & Bradstreet (D&B), consulting with customers on the successful implementation of customer, prospect, and vendor information solutions.

She also led Global Data Operations for D&B, driving improvements in data governance resulting in improved accuracy, completeness, and timeliness of its global data bases. Prior to her D&B experience, Vicki held strategic planning, operations, business development, and change management positions with a number of information industry companies. She has also been on the faculty at the Stern School of Business at New York University and Vassar College. She has a B.A. from New College of Florida and a Ph.D. from Yale University.

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