As a COLLOQUY consultant, Allison Cripps belongs to a team of internationally recognized practitioners, working with such notable clients as MGM MIRAGE, Eddie Bauer, Best Buy, HP Software, and VISA International.  She advises clients across the myriad of global industry and services in a broad spectrum of loyalty best practices, including program design, evaluation and growth strategies.

Allison has served in a breadth of loyalty disciplines in the hospitality, luxury, retail and telecommunications industries throughout her 15 years of loyalty marketing experience.  Her extensive knowledge of loyalty marketing is supported by expertise in program strategy, strategic marketing, CRM, and loyalty technology.  Allison specializes in helping companies design and implement the best loyalty strategies and programs to meet their business objectives while creating true value for their clients or customers.

Allison’s previous experience includes senior loyalty marketing positions with LesConcierges, The Leading Hotels of the World, InterContinental Hotels Group, and Cox Communications.  She also serves as a pro-bono loyalty consultant for several non-profit organizations in the San Francisco area.