Jeff Petro is President and co-owner of Image Products, Inc. He oversees new product development and ensures that all personnel, logistical, and day-to-day operations are in order.

Jeff has an extensive sales, marketing, and management background.  In 1998, when Image Products won the contract to provide a wellness program to Blue Cross and Blue Shield, Jeff oversaw the development of the operational aspect of the program.  He’s also been a key player in the development of every major company undertaking including Blue Points, Anthem Rewards, Get Fit Now America, My Rewards, and our GIFT program.

Prior to joining Image Products, Jeff was head of marketing and distribution for an independent record label in the United States and Europe.  Jeff resides in Wilmington, NC with his wife, Leanne.