5th Annual Financial Services Marketing Symposium

SPEAKER BIOS
Craig J. Kelly
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Craig J. Kelly
CEVP and Chief Marketing Officer
SunTrust Bank, Inc.

Craig Kelly serves as corporate executive vice president in charge of SunTrust's marketing, credit and debit cards, eBusiness and quality activities. His responsibilities include Business, Commercial, Consumer and Wealth & Investment Management product development and management, research, database marketing, direct marketing, sales support, advertising, group marketing, quality and SunTrust BankCard. In addition he serves on the Corporation's management committee.

Mr. Kelly joined Crestar Financial Corporation, a SunTrust predecessor, in March 1997, as group executive vice president for strategic marketing. Prior to that, he spent ten years as senior vice president and director of marketing for BancOne Corporation. Before joining BancOne, he was senior vice president and director of marketing at Bank of Virginia, renamed Signet, for 14 years. He started his banking career as director of marketing at New Britain Bank & Trust Company in New Britain, Connecticut where he worked for five years before joining Bank of Virginia.

He has been active in numerous civic and professional organizations. He is a past chairman of the Consumer Bankers Association, and served the Association for over 10 years in multiple capacities. He is a former president of the Springfield College Alumni Association and former member of the Board of Trustees. The College recognized his many contributions to the school in 1969 when he was named its' second Distinguished Young Alumnus. He is on the Board of Directors of the Bank Administration Institute and Sound and Speed. He has also served on the boards of Plus Systems, Electronic Payment Systems as well as the VISA deposit products council and STAR Systems advisory board.

Mr. Kelly earned a bachelor's degree in history from Springfield College.

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