Do you have a rewards program? Are you looking at adding a program? Worried that your competition is beating you at the rewards game? Are your cardholders engaged in your card program? How do you know if your rewards program is working for YOU?

These are all important questions for any Financial Institution trying to grab the attention of the consumer with their card rewards program. Consumers are bombarded with Loyalty and Rewards offers making it harder than ever to provide a program that excites them, yet offers financial success for you. Simplicity, common sense and good business practices are just a few of the components needed to achieve a strong and engaging rewards program. Learn key points that will drastically affect your success with a rewards program.

With 16 years in the Financial Rewards Industry, we will share stories of success and failure, shatter the myths and challenge results. You will leave with a better understanding of the current and future state of rewards and how your bottom line is affected.

Lead Speaker: Dennis Driscoll, VP, Loyalty Services

As a specialist in the areas of loyalty and rewards, as well as card services and checking account value-added services, Dennis Driscoll has served Fidelity National Information Services (FIS) for 20 years. He has also operated his own proprietary transaction marketing and consulted with domestic and international financial institutions and associations in creating, reviewing and modifying credit card loyalty programs. A frequent speaker at industry marketing forums, national conventions and training programs, Driscoll is adept at engaging crowds larger than 1500 or smaller than 50. He has been recognized with a number of national awards for financial institution marketing programs. These include the Fairchild Publications award for the card marketing program of the year in 1995 and several ABA Bank Marketing Association Gold Coin Awards for the top bank marketing programs of the year.