6th Annual Financial Services Marketing Symposium

October 19-21, 2008 | Disney's Grand Floridian Resort & Spa | Lake Buena Vista, FL

Letter From The Chairman

The Magic Kingdom® Park at Walt Disney World® Resort is home to the 6th Annual Financial Services Marketing Symposium and we welcome you to join us to unlock your creative potential while experiencing the excitement and Magic that is Disney. Come imagine, be delighted and inspired by Disney’s Imagineers and the experience they have created at the most magical place on earth.

Setting yourself apart from the competition is our theme for this year’s conference. As the competitive landscape grows in this challenging marketplace, how do you translate your brand into a distinctive and meaningful customer experience across all channels? We will answer this question through a discovery of topics that have been selected to motivate new ways of thinking. Topics that will be explored include:

  • Cross-Generational Marketing
  • Marketing Metrics and Measurement
  • Developing Testing Strategies for Metrics
  • Emerging Issues and Technologies
  • Cultural Marketing

We have an agenda filled with premier marketing executives and professionals, including Disney Imagineers themselves, sharing their best practices on these topics and more.

Take the opportunity to explore these topics while networking with your peers at Disney’s Grand Floridian Resort and Spa, the crown jewel of Walt Disney World Resorts, this October at the 6th Annual Financial Services Marketing Symposium. I look forward to seeing you there!


Lance Oelke
Conference Chairman
John Ryan

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