Thank you for attending

American Banker and U.S. Banker's 7th Annual Financial Services Marketing Symposium


To request information on FSM 2010, click here.

View upcoming American Banker events.

Featured Speakers:

Douglas Berlon
Douglas Berlon
Global Practice Leader, Financial Services
Gallup

FSM Media Coverage
Best Buy Planning to Sell More Financial Products
American Banker |  Tuesday, October 20, 2009 | Maria Aspan

Best Buy Co. Inc. may be eyeing new ways to compete with Wal-Mart Stores Inc. — including its financial services operations — but is edging into that part of its rival's territory in a very strategic way.

"Wal-Mart is a very challenging model for us from a retailer perspective," Mark Williams, Best Buy's president of financial services, said during a speech at SourceMedia Inc.'s Financial Services Marketing Symposium last week. "I want to bring consumers into my stores. I just don't think MoneyCenters fit with my brand." 
Read more.

AGENDA: Thursday, October 15, 2009


8:15 AM - 9:00 AM
Capital One Keynote Address:
Driving Brand Marketing Transformation

9:00 AM - 9:45 AM
BBVA Compass Keynote Address

10:15 AM - 10:45 AM
Best Buy Featured Address:
A Window of Opportunity to Change the Paradigm

10:45 AM - 11:15 AM
Key Bank Featured Address:
Behaving Your Way Back to Trust

11:15 AM - 12:15 PM
Why and How They Buy
Featuring speakers from PNC Bank and Bank of America

1:30 PM - 2:00 PM
Associated Bank Featured Address:
Letting Them Know You're OK

2:00 PM - 2:45 PM
The Role and Importance of Marketing
and Communication in Your Bank
Featuring speakers from Capital One Bank, New Alliance Bank and
Marshall & Ilsley Corporation

3:15 PM - 4:00 PM
Mobile Banking: How Will It Change The Face Of Bank Marketing?
Featuring speakers from Mobile Money Ventures, a Citibank Company
and Azigo, Inc.

4:00 PM - 4:45 PM
Attracting and Retaining Customers in the 21st Century
Featuring speakers from AXA Equitable Life Insurance Company and BrandGames

4:45 PM - 5:30 PM
Keeping Customers in Bad Times: A Report and
Recipe on Fixing and Maintaining Customer Trust and Loyalty
Featuring speakers from J.D. Power and Associates and TD Bank

Click here to view the complete agenda online.

© Copyright , SourceMedia Conferences. All Rights Reserved. SourceMedia is an Investcorp company. Privacy Policy