Barbara Goodstein
Chief Innovation Officer and Chief Marketing Officer
AXA Equitable Life Insurance Company
Barbara Goodstein is chief innovation officer and chief marketing officer for AXA Equitable Life Insurance Company. She is an executive vice president and a member of the Executive Management Committee.
As chief innovation officer, Ms. Goodstein is responsible for the design and implementation of AXA Equitable’s enterprise-wide innovation strategy. She leads the Marketing and Innovation business group, a team of experts responsible for directing all research of new business concepts and evaluating their potential for the company. She was appointed to this position in July 2007.
As chief marketing officer, Ms. Goodstein has overall responsibility for AXA Equitable’s company-wide Marketing, Advertising, Corporate Communications and Internet Strategy and Development business teams. She also directs market intelligence research and the creation of company-wide advertising, promotions, marketing programs and sales materials. Ms. Goodstein was appointed to this role when she joined the company as an executive vice president in July 2005.
Immediately prior to joining AXA Equitable, Ms. Goodstein was senior vice president of Personal Financial Services for JP Morgan Chase — a platform she created that provided a broad range of banking and brokerage services to mass affluent clients within the branch system. Earlier, Ms. Goodstein was creator, president and CEO of Instinet.com, a retail entry into the online brokerage industry. She also held senior management positions at Scudder Kemper Investments, Van Eck Global, Bankers Trust, and Shearson Lehman Brothers.
Ms. Goodstein earned her M.B.A. in marketing from Columbia University Graduate School of Business and her B.A. from Brown University. She holds the Series 7, 63 and 24 registrations. In 2008, Ms. Goodstein was recognized by U.S. Banker as one of the top 25 nonbank women in finance.