I will be speaking at the Financial Services Marketing & Innovation Symposium, September 17-18 in NYC, on the topic “How David Can Out-Market Goliath: The Birth of Bankwell.” If you have these dates open, it would be great if you could attend to hear my presentation.
HERE’S MY SESSION SUMMARY
How can a community bank compete – and win – against the national brands? Bankwell Chief Lending Officer Heidi S. DeWyngaert knows. She drove a merger, rebranding and public offering for NewAlliance Bank in 2003, and recently accomplished the same for Bankwell in Connecticut. The answer is to reinvent what it means to be a community bank – providing customers with the products and high-tech capabilities of the big banks, combined with the personal, high-touch experience that customers love from their local bank. Brand and marketing expert Wendy Blattner joins Heidi in a discussion around the value of disruptive branding and marketing strategies that enable community banks to go toe-to-toe with their bigger rivals.
As a presenter, I’ve been extended a special rate to share with my colleagues and contacts who would like to attend. Please use promo code SPK150 for an instant $150 discount when you register today. You can also call Kimberlee Baker at 212-803-8475 to take advantage of this offer.
I hope you’ll be able to join me at the Crowne Plaza Times Square Manhattan.
*SourceMedia cancellation policies apply. All special offers are valid for NEW registrants only and cannot be applied to current registered attendees. Please call our Customer Service department at 800-803-3424 if you have any questions.
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