Lowering your costs, making your business more efficient and productive; and improving the health and vitality of the towns in which your customers live and work are all possible. Financial Services Going Green - this one-of-a-kind ground-breaking event - will show you how. It's designed to answer the questions small to mid-size banks are asking today:

• Going green: What does it really mean in practice? Where do I start? How do I make the budget I've got for this work most effectively? How can I best get buy-in from our employees?
• What do my customers want? And how do we deliver new products & services that guarantee a profit?
• What are some simple steps we can take to green our office building/branch without breaking the bank?
• What does my community need that we can become part of its solution?

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"Bank of America is involved in financing the green economy for a lot of good reasons," he added. "It represents the future, and a tremendous business opportunity. We believe it's what our customers and clients need us to do to support them." Chief Executive Kenneth Lewis, February 2008

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Sustainability-conscience consumers now number some 35 million people according to Nielsen, and 43% of all U.S. consumers anticipate a greener future within the next five years.

There is no denying that the topic of going green heavily weighs on consumer’s minds causing them to make choices every day in order to make a difference.  These choices extend to where one banks.  Ignoring the concept of corporate sustainability is becoming increasingly difficult for corporations, including the financial services community.

And then there is that other ‘green’ concern.  If we go green what will be the effect on costs and therefore the bottom line?  Is there really a new revenue stream to be had developing green products and services for our customers?