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PRODID:-//Microsoft Corporation//Outlook 11.0 MIMEDIR//EN
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BEGIN:VEVENT
DTSTART:20120517T120000Z
DTEND:20120517T143000Z
LOCATION;ENCODING=QUOTED-PRINTABLE:Chicago Marriott Downtown Magnificent Mi=
le, 540 North Michigan Avenue, Chicago, IL 60611
UID:040000008200E00074C5B7101A82E00800000000405E3750CC0CCD010000000000000000100
 0000047C9DC97AA674B40A636AC136E5CE5F3
DESCRIPTION;ENCODING=QUOTED-PRINTABLE:*	8:00 a.m. - 8:30 a.m. Breakfast =0D=
=0A*	8:30 a.m. - 10:30 a.m. Presentation =0D=0ABanks have never spent more =
on business intelligence and analytics software than they will this year; I=
DC Research predicts the business analytics technology market will top $100=
 billion by the end of 2012. But many banks have no idea how to measure the=
 success of these investments either to build the case before investing or =
to measure results after. =0D=0AAt this session we'll reveal new research f=
rom IDC that outlines a financial benefits model for customer analytics imp=
lementations and how banks could increase profits $43M annually by using an=
alytics to improve marketing, increase wallet share and reduce default rate=
s. =0D=0AThis session will conclude with an interactive discussion of the c=
hallenges, and rewards, of using analytics to strengthen customer relations=
hips and examine account-level profitability.=0D=0A=0D=0A
SUMMARY;ENCODING=QUOTED-PRINTABLE:IBM Executive Seminar: The Analytics Payo=
ff Chicago
PRIORITY:3
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