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PRODID:-//Microsoft Corporation//Outlook 11.0 MIMEDIR//EN
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BEGIN:VEVENT
DTSTART:20120508T123000Z
DTEND:20120508T140000Z
LOCATION;ENCODING=QUOTED-PRINTABLE:Grand Hyatt New York, 109 East 42nd Stre=
et at Grand Central Terminal, New York, NY 10017
UID:040000008200E00074C5B7101A82E0080000000010B9C92ACB0CCD010000000000000000100
 00000B748FED3387204458833CD0A6B7C89B1
DESCRIPTION;ENCODING=QUOTED-PRINTABLE:*	8:00 a.m. - 8:30 a.m. Breakfast =0D=
=0A*	8:30 a.m. - 10:30 a.m. Presentation=0D=0ABanks have never spent more o=
n business intelligence and analytics software than they will this year; ID=
C Research predicts the business analytics technology market will top $100 =
billion by the end of 2012. But many banks have no idea how to measure the =
success of these investments either to build the case before investing or t=
o measure results after. =0D=0AAt this session we'll reveal new research fr=
om IDC that outlines a financial benefits model for customer analytics impl=
ementations and how banks could increase profits $43M annually by using ana=
lytics to improve marketing, increase wallet share and reduce default rates=
. =0D=0AThis session will conclude with an interactive discussion of the ch=
allenges, and rewards, of using analytics to strengthen customer relationsh=
ips and examine account-level profitability.=0D=0A=0D=0A
SUMMARY;ENCODING=QUOTED-PRINTABLE:IBM Executive Seminar: The Analytics Payo=
ff
PRIORITY:3
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