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 Chairman's Letter
As we planned our first Mobile Commerce Summit twelve months ago, the market was just getting started with mobile banking. Today there are more than one million active consumers. Deployments exist across institutions large and small. Suffice to say investment by banks in mobile services and the adoptions of these services by consumers is faster than any other rate of adoption of a banking technology in recent memory. In 2008, we now find ourselves at a new tipping point - the investment and adoption of mobile payments, remittances, mobile marketing, and even sophisticated transactions like corporate cash management services and stock trading over mobile phones. It’s hard not to get caught up in the excitement, but trust me, as a seasoned market participant and observer, you don’t want venture into this unfamiliar territory ill-equipped. That’s why the 2nd annual Mobile Commerce Summit is bringing together the FSIs, the service providers, manufacturers and analysts in one room to engage in lively discussion. The Summit is designed to give you a clear picture of your options, an idea of what your competition is up to, and various examples of partnerships, technology options and business models that are most likely to succeed. Will you build your own solution, or buy it? What kind of competitive edge do you hope to gain? What kind of resources should you be devoting to mobile services at your organization? Who are the most trusted service providers? Seemingly simple questions can lead to complicated answers, but it’s my hope, and expectation, that you should walk away from this year’s conference with a much better understanding of the mobile financial services landscape, and how you fit into it. I look forward to seeing you in Las Vegas in June. Kind regards, Bob Egan Chief Analyst TowerGroup
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