Steve Kietz is EVP/General Manager for the Mobile Money 2.0. A joint venture between Citigroup and an Asia Cell Carrier to launch next generation mobile financial services applications. Previously, Steve was Business Manager for Citibank North America Enhancement Services and e-Commerce. His responsibilities include:

• Business Manager - CitiDirect
• Launching a fee services business for Citibank North America
• Leading Telesales for Citibank North America

In December 2006, Steve was named a member of the Citigroup Consumer Planning Group.

Steve was at JP Morgan Chase, from 2000-2006 where he was a Senior Vice President in the Card Services organization. During his time at Chase, he filled several senior marketing roles.

Prior to JP Morgan Chase, Steve was with Citi Cards, in Revenue Services, Pricing, Acquisitions and Marketing Services. Steve has also been a Senior Partner at Ogilvy & Mather, has held several customer acquisition and cross-sell roles at Citibank, N.A., and was with Saatchi & Saatchi Direct.

Steve has an MBA from Baruch College and a BA from State University New York-Binghamton. He is a board member of The Familial Dysautonomia Foundation, New York and Variety Children's Charity, Wilmington, Delaware.