How to Succeed with your Mobile Internet Strategy: Optimizing for Every Device

In this Breakfast Briefing, you'll learn how to best establish your Mobile Internet strategy, during a market of rapid change...in which the devices, the operating systems, even the platforms for delivery seem to change on a daily basis.

Scott Moeller, CEO of MShift Inc., will present key criteria for you to consider when you develop and deploy your game plan for the Mobile Internet; whether using resources in-house or selecting a vendor for your deployments.

A select list of companies which have used MShift technology as the basis for their mobile internet include: Capital One Bank, M&I Bank, First Republic Bank...MShift technology also powers solutions for Panasonic, Honda, and Kirin Brewing in Japan...and the MShift engine is the basis for Quicken Mobile.

With over 180 banks, credit unions and FI’s relying on MShift for their Mobile Banking solutions including some of the largest banks in the United States, MShift has the highest market share of any solutions provider. Headquartered in San Jose, and with offices in the Twin Cities, MShift has a 10-year history of successful mobile Internet deployments both in the USA and internationally.

MShift will offer you a unique perspective of the opportunities available in the USA today, with the advent of mass adoption of the Mobile Internet...and KEY challenges your company will need to consider and overcome for a successful deployment for your customers and end users. Put this breakfast briefing on your calendar! Topics to be covered include:

• The Current State of the Market - current Mobile Internet platforms in the US, and those to come... Apple’s App Store, Blackberry’s Application Store, Google’s Android Platform, Windows Mobile in fall ’09...how do you manage your mobile Internet strategy, when the market changes daily?
• A Clear Outline of Key Differences in SMS based, browser based, and downloadable application based Internet deployments.
• Anticipating Development Cycles, in order to meet your Company’s goals in Mobile: How long will it REALLY take? The necessity of projecting development cycle(s) and their impact upon your time to market.
• What do your Customers Want and Need? How to determine the most relevant and useful data for your Company to deliver to your customers via the Mobile Internet
• Best Practices from a history of over 100 new mobile banking deployments in the last 18 months: key examples of some of MShift’s successful mobile banking deployments, as well as specific criteria for you to consider in order to gauge your success.
• First Look! Compelling examples of MShift technology expanding the potential of the Mobile Internet.

Don’t miss it! This breakfast briefing will be an eye-opener!