Introduction from the Chairman

Dear Colleague:

The current economic atmosphere requires an urgent need to put our financial and organizational houses in order. What is our level of Basel II compliance and associated enterprise counterparty risk? Who are our most profitable customers? Which products or divisions are most unprofitable? What is the e-Pedigree of key components in our e-Supply chain?

The survival of our businesses, as well as future prosperity, market leadership and business process transformation, is dependent upon achieving a single view across the enterprise of key assets such as customers, products, suppliers and employees.

Master Data Management (MDM) is the answer, along with Customer Data Integration (CDI), Product Information Management (PIM), and Data Governance.

MDM SUMMIT Americas 2009, in its 4th year, highlights and identifies best practices, software tools and solutions providers that will guide you through effective implementation of your MDM initiatives – no matter which stage you are presently engaged in. This timely event will be your guide to capitalizing on MDM in Times of Crisis by building upon the experiences of more than 3,500 prior attendees to focus on two vital areas to help organizations: (1) build a business-driven MDM program, and (2) delve deeper into the IT foundation needed to make MDM work.

This is the MDM event of 2009. While the past year has seen multiple MDM workshops and demi-conferences arrive, this event is unique in its breadth and depth of business and IT-related MDM coverage. Moreover, MDM SUMMIT Americas 2009 is the only event where you get the independent and objective advice of expert speakers and analysts. Come spend 2-3 days in San Francisco this August 24-26 and you will find out what your peers have learned before you. Our delegates receive the tremendous value of that experience and thought leadership on an ongoing basis through the personal relationships developed at the event.


Aaron Zornes
Chief Research Officer, The MDM Institute, and
Conference Chairman, MDM SUMMIT Americas 2009
P.S. The Hyatt Regency, in the heart of the San Francisco’s Embarcadero Waterfront, offers prime access to all of the major attractions. Come early, bring family or friends, and enjoy why San Francisco is “America’s Favorite City.”