Conference Agenda
Friday, June 26, 2009
7:15 AM - 8:15 AM
Continental Breakfast and Registration
8:15 AM - 8:30 AM
Welcome & Opening Comments
Jim Ericson
Editorial Director
Information Management
8:30 AM - 9:15 AM
Capitalizing on MDM in Times of Crisis
MDM is important in today's complex global business landscape. Despite the current economic crisis, analyst firms have declared MDM to be recession proof as businesses strive to dramatically reduce costs, meet compliance reporting mandates, deliver increased sales and marketing effectiveness and provide superior service to customers and suppliers. Research analysts at the MDM Institute annually produce a set of 12 Milestones for their MDM Road Map to help Global 5000 enterprises focus efforts for their own MDM projects. This keynote will focus on this set of strategic planning assumptions and present a view of key trends and issues facing IT organizations during 2009-10 and beyond by which include:
- Understanding the impact of MDM market momentum, maturation, and consolidation
- Coping with the skills shortage for data governance, MDM project leadership, & enterprise architecture
- Identifying the essential (vs. desirable) features of an enterprise-strength MDM solution
Mary-Jane Jarvis-Haig
MDM Principal
Xenex
Aaron Zornes
Chief Research Officer
The MDM Institute
9:15 AM - 10:00 AM
Keynote 1: IBM MDM in 2010: Smarter, Easier, Adaptive
A decade's experience providing scalable and flexible MDM solutions to global customers provides the foundation for IBM's MDM vision for the next decade: Smarter, Easier, Adaptive. IBM is crossing a new threshold in its ability to master data. This presentation addresses how customers can use master data in more intelligence ways, how MDM projects get deployed faster and how customers can adapt their MDM solutions to meet the varying needs of the people who use it to deliver trusted, accurate and timely information to the right decision makers.
John Gairhan
Director of MDM Product Marketing
IBM Software Group
Jill Speirs
Associate Vice President, Customer Strategy
Sears Canada Inc.
10:00 AM - 10:30 AM
Networking Break in Exhibit Hall
10:30 AM - 11:15 AM
Keynote 2: MDM Is Not a Cure-All -- Keep the Focus on Data
A well is an abstract concept to describe through data, given that it must be viewed from several business contexts across a lifecycle of the asset. The Professional Petroleum Data Management Association (www.PPDM.org) positions data model as the Switzerland of data for upstream oil and gas master data. As oil and gas operators attempt to optimize operations and manage risk, analysis of information become critical and quality data is at the core of this capability. Well master data in the PPDM model must be governed by enforcing policies that ensure high quality data in all of the business contexts throughout the lifecycle of a well. Incorporating business rules set out by the data quality measurement work group provides the necessary monitoring and control to ensure governance of these critical data assets. Learn from Nexen and SAS how critical enterprise information management is for an international oil and gas operator and methods to address these challenges.
Steve Dolha
Co-Founder & Senior Partner
Cadeon Associates
Marc Smith
Solution Architect
SAS Institute Canada
11:15 AM - 11:45 AM
BEST PRACTICES REWIND: Kick-Starting Phase Zero: What to Do Before You Call the Vendors
Your organization has procurement processes that are sufficient for evaluating a service or solution that is commonly defined and well understood. Regardless of your MDM approach you will engage with some software vendors and/or implementation partners. You'll inevitably prefer one solution over another and set out on your MDM journey. Will you get what you need? In this session, attendees will hear best practices based on 10+ MDM programs that the speaker has been directly involved in. Topics include:
- Identifying what you should do BEFORE you start reaching out to sales people
- Understanding how buying an MDM platform is different than buying other solutions
- Leveraging the experience of MDM pioneers that have gone live & onto the next phase
Matt Siomra
Founder
MDM Associates
11:45 AM - 12:15 PM
Expert Testimony: MDM and Adjacent Technologies; Connecting the Dots
Enterprises can gain business value by combining their efforts on MDM and LI (Location Intelligence). An estimated 70% of all business data contains a geographic component: an address, a parcel number, proximity to another location. The ability to visualize spatial data and understand relationships between specific locations helps organizations make more strategic business decisions. Combining LI with enterprise data organizations can gain critical insights, make better decisions and optimize important processes and applications . This presentation will investigate how adjacent and enabling technologies for MDM such as Data Quality, Location Intelligence, Predictive Analytics, and Business Intelligence and other specific technology stacks can now work seamlessly to help resolve business challenges for operations, marketing and sales departments. Learn how to turn your data into knowledge.
Suresh Nair
Director of Strategy, Canada
Pitney Bowes Business Insight
12:15 PM - 1:30 PM
Experts Cross-Examination Panel with Lunch
Panelists:
Donald Pilkey, CPIM
MDM & Data Governance Practice Lead
Broadstreet Data
Krasen Paskalev
Senior Solutions Consultant
Ataccama Corp.
Additional panelists to be announced
1:30 PM - 2:00 PM
Dessert in the Exhibit Hall
2:00 PM - 2:45 PM
CASE STUDY: Tales from an MDM Transformation Road Trip
One of Canada's largest retailers, Canadian Tire, undertook a project with a focus on customer centricity to integrate data in their financial services division to provide a single view of the customer. Learn how they utilized master data management and information integration to provide a complete view of the customer for analytics, customer service and credit risk strategies. And learn how Canadian Tire planned the MDM implementation in phases with a heavy emphasis on return on investment (ROI) calculations for justification and scope management.
Susan Kirk
Senior MDM Consultant
Integre8 MDM Services
Ed Unrau
Credit Risk Manager
Canadian Tire Bank
2:45 PM - 3:30 PM
BEST PRACTICES: MDM Use Cases from Three Real-World Successes
Using three MDM solutions as examples, this session compares the business drivers, challenges and rewards of implementing MDM. In the first case, the solution was initially driven by operational system integration needs, but has grown into a cross functional MDM solution. In the second, the driver is integration and management of master data specifically for BI support. The third is driven to support one-time data migrations from legacy applications to SAP, but is expected to provide long term value as a reference data hub. This session discusses the similarities and differences between the three diverse use case solutions. Lessons learned include:
- Kickstarting MDM value via initial focus on data entry & cross reference management
- Focusing on data quality issues identification & the beginning of data governance
- Championing data governance via clear ownership, responsibility & complex exception reporting to drive cost business cost savings
Peter Lamb
MDM Data Architect
Peter J. Lamb and Associates
3:30 PM - 4:00 PM
Networking Break in Exhibit Hall
4:00 PM - 5:00 PM
MDM Best Practices Roundtable
Richard Livesley
Head, Information Governance and Quality, Enterprise Systems
BMO Financial Group
Joseph Likuski
Lead Architect - Enterprise Applications
Royal Bank of Canada
Eric Sun
Solution Architect - Team Lead
TELUS