A founder of PROTRADE, the massively popular and innovative sports fantasy site, Jeffrey Ma shows companies how to harness the power of rational, quantitative analysis to improve decision-making and the bottom line. Ma’s life at MIT, where he was a number-crunching genius who took Vegas by storm, is the basis of the bestselling book Bringing Down the House, and an upcoming major motion picture, 21, starring Kevin Spacey. At PROTRADE, the revolutionary sports fantasy website that allows fans to trade players like stocks, Jeff Ma is putting his innovative theories to practice. He has created a proprietary, community-powered athlete "stock market" to harness the collective knowledge of all participants. He has also developed a series of innovative analysis tools and cutting edge performance metrics to help everyone make smarter decisions that often prove to be the difference between winning and losing.

Using sophisticated quantitative analysis, Ma provides a measure of the true market value of a given athlete or team, based on results and not on emotions. With its analysis regularly appearing in Sports Illustrated, and on MLB.com and ESPN’s pro football coverage, PROTRADE is revolutionizing the way we think about sports and business, and how we assess talent.

Jeff Ma first put his unique approach to the test as a member of the MIT Blackjack team, a small group of hyper-geniuses and number-crunching whiz kids who took the gaming world completely by surprise. His life story became the New York Times bestseller Bringing Down the House, which will soon be a major motion picture starring Kevin Spacey, Kate Bosworth and Laurence Fishburne. The film, entitled 21, will be released in March 2008.

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