Why the Millennial Generation?
A study conducted earlier this year by the Center for Media Research found:
- There are more people under 35 than there are people over 54 making a six digit income.
- Across 87 major markets represented in the survey, there are 23.2 million adults living in households with an annual income of more than $100,000. Of those, the survey found, 6.2 million, or 26.6%, are under 35, and of those, 36.9% are under 25.
- American Banker also predicts that the collective income of GenY will surpass the BabyBoomers by more than $500 billion within 10 years
The numbers don’t lie - The potential return and customer loyalty makes this demographic sound extremely profitable for banks and financial institutions.
Featured Session
Millennials: How Will Your Company Respond to the Top Five Questions About This Generation?
This session will focus on market and financial research and provide valuable information about the Millennial Generation, their foundation and reality and their financial health, as well as the top five "must ask and answer" Millennial questions for every financial institution.
Jack MacKenzie
EVP
Frank N. Magid Associates, Inc.
Kendra Pratt
First Vice President, Senior Research Manager
Washington Mutual |
