Monday, June 09, 2008
8:00 AM - 8:30 AM
Continental Breakfast



8:30 AM - 8:45 AM
Welcoming Remarks by Conference Chair

Howard Lax
VP and Senior Consultant
Harris Interactive



8:45 AM - 9:30 AM
Millennials: How Will Your Company Respond to the Top Five Questions About This Generation?

This session will focus on market and financial research and provide valuable information about the Millennial Generation, their foundation and reality and their financial health, as well as the top five "must ask and answer" Millennial questions for every financial institution.

Jack MacKenzie
EVP
Frank N. Magid Associates, Inc.

Kendra Pratt
First Vice President, Senior Research Manager
Washington Mutual



9:30 AM - 10:15 AM
Ignorance is Bliss?? The Importance of Financial Literacy

The issue of consumer financial literacy has received a flurry of recent attention in the financial services arena. One concern is that consumers do not have the tools to understand and navigate the complexities of the current financial marketplace. This session will address several important questions about financial literacy among Millennial consumers:

• How 'smart' are Millennial consumers about financial matters, such as investment and credit principles?
• How does financial knowledge affect behaviors, such as saving, credit card spending, and the use of other financial services?
• How do these consumers make financial decisions?

Vanessa Perry, MBA, PhD
Assistant Professor of Marketing
George Washington University



10:15 AM - 10:45 AM
Networking Break



10:45 AM - 11:30 AM
Attracting the New Generation- The Future Borrowers

Here from experts and tips from the trades on how they are attracting this fickle generation of future customers and borrowers. Some ideas that will be tossed will be:

• Focusing on video delivery and lifestyle lending
• Revamping branches, introducing heavy technology, lounge-style seating and truly innovative personal financial management software as an integral part of their online banking
• Launching blogs and microsites as strategic marketing campaigns

Moderator:
Ben Rogers
Driver
CU Tomorrow & Filene Institute

Panelists:
Pierre Cardenas
SVP of Retail
Amplify Federal Credit Union

Tim McAlpine
President & Chief Strategist
Currency Marketing

Amy Stanton
VP of Marketing
Connex Credit Union



11:30 AM - 12:15 PM
Authenticity is the Key to Providing Value/Social Media marketing

The importance of an authentic marketing campaign is dire to attracting these Millennials. This session will guide you through the advantages of social marketing networks and social news sites and how to truly reach to reach GenY (or social media/news dig.com). This is your one opportunity to gain a client for life, regardless of their account balances right now. Don't miss it!

Chris Winfield
President
10e20, LLC



12:15 PM - 1:15 PM
Lunch



1:15 PM - 2:00 PM
Building and Maintaining Loyalty

When do you grab the attention of this generation? How can you build the loyalty needed for their upcoming life changes (high school, college, moving out on their own, etc.) without choking them with your marketing? This session will explore how to start early, keep up interest, and succeed in retaining a customer for life.

Panelists:
Barry Ellison
National Director, Marketing
Business Development Bank of Canada

Tod Klotzbach
Agency Executive
State Farm

Jim Philips
VP Retail Lending
Brotherhood Bank

Scott Rock
Information Systems Research & Development Manager
Central National Bank



2:00 PM - 2:45 PM
An Identity-Centric View: Non-Traditional Ways to Look at Credit

As new customer acquisition gets more competitive, expanding the customer base and increasing revenues require discovering customers that traditional credit risk evaluation tools would turn away. When consumers' lack of credit makes them "thin file" prospects, there is little on which to base a decision. To accurately assess a thin file individual, financial institutions must look not just at the person's credit risk, but at his or her identity risk. Identity risk needs to be an important consideration in granting credit, especially when there is little credit history to examine. This session will help credit grantors gain insight into what it means to have an integrated view of the potential risk of an individual, incorporating identity information, traditional credit data, and alternative credit data. As a result, attendees will learn ways to identify new, valuable customers while lowering acquisition costs.

Mason Carpenter
ID Analytics, Inc.
Director, Identity Risk Solutions,



2:45 PM - 3:00 PM
Refreshment Break



3:00 PM - 3:45 PM
Innovations in Debit Products

Gen Y and checking accounts are a great way to grab hold of this generation. Hear from this group of experts on innovations in the student market, including research and development of a student checking product.

Adam Elgar
CEO
ServerSide

Dan O'Malley
CEO
PerkStreet Financial

Jeremy Rabson
SVP of Strategy, Corporate Development, and Market Research
First Marblehead



3:45 PM - 4:30 PM
Advances in Technology

This session will explore new advanced in technology and how you can incorporate them into your marketing strategies.

Moderator:
Bill Hanifin
Managing Director
Customer Growth llC

Panelists:
Brian Johnson
SVP
mBlox

Rene Pelegero
Sr. Director, Industry Relations & Strategy
PayPal



4:30 PM - 5:30 PM
You Don't Have to Sponsor A Stadium to Grab Attention: Round Table of Successful Marketing Campaigns to Gen Y

Trailblazers in this area discuss in a round table style, what is working and what isn't in grabbing the attention and retaining business from this generation. Some topics include:

• Increasing Brand Awareness - reaching them early with a small budget involving their interest; different marketing tactics
• The difference between sponsorship and advertising
• How to make that connection and keep it

Moderator:
Douglas Pope
Director of Operations
Hotpads, Inc.

Panelists:
Craig McLaughlin
President & CEO
Extractable

Tracy Schoenadel
VP, Financial Services Sponsorship
TNS Sport, Events & Sponsorship , TNS-Global

Rodney Mason
Chief Marketing Officer
Hawkeye



5:30 PM - 6:30 PM
Networking Reception