My Reward Board: Virtual Chore Chart Boosts Kids’ Financial Savvy

Nag. Nag. Nag. Whether you’re dishing it out or on the receiving end, it can feel like you’re stuck in a repetitive cycle like Bill Murray in the film, "Groundhog Day."

"How many times have I asked you to pick up those clothes?" When "in a sec" turns into three days later, there’s bound to be a power struggle and some privileges headed out the door if you’re not in the permissive parenting camp.

Excerpted from Shaping Youth. Read the full post, check out the blog and hear about what others are saying.

Extractable Wins Multiple Web Marketing Association WebAwards
               Posted by Joel Oxman

"We are very pleased to receive this recognition from our peers," commented Craig McLaughlin, Extractable’s President and CEO. "These awards further validate Extractable as the leading provider of interactive services to financial services, life sciences, and high technology firms looking to leverage the web as a core component of their overall customer experience strategy."

Excerpted from Extractable. Read the full post, check out the blog and hear about what others are saying.

How's your credit union's youth marketing initiatives working out for you?
               Posted by Tim McAlpine

It's not often you have a large audience of 19- to 23-year-old students to talk to, so I couldn't resist the opportunity to end by asking a few questions about credit unions.

Excerpted from CU Brand blog. Read the full post, check out the blog and hear about what others are saying.

Social Media Marketing is NOT a Direct Response Channel Posted by Jake Matthews

Frequently I speak with Chief Marketing Officers (CMO’s), Business Development Specialists, Product and Brand Managers regarding Social Media engagements and they always ask: "How many customers am I going to get directly from my Social Campaigns? What’s going to be my CPA, my ROI and my ROAS? What Immediate sales will I get?" To this I respectfully respond: "Stop! Don’t look at Social as a direct response marketing channel." These marketers often react in shock with a quizzical twist because they are used to hearing what they want which is: "Hey, all of our programs are going to get you crazy, mad sales dude, right away - mate."

Excerpted from 10e20 blog. Read the full post, check out the blog and hear about what others are saying.