Adam founded Serverside after misinterpreting an advert for a card solicitation that he thought allowed him to design the appearance of his card but actually only allowed him to choose his financial options.

Prior to setting up Serverside Adam co-founded and built San Francisco based Streaming Media, Inc, an events business that pioneered an online strategy based around a sophisticated internet publishing engine.

Serverside Group is the global technology leader in digital card design and provides innovative software solutions for issuers, personalisation bureaus and card manufacturers. Serverside works with over 65 clients in 21 countries resulting in more than 350 global card programs. Clients include Capital One, RBS, ING, Advanta and BMW.