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 CONFERENCE AGENDA
Monday, July 21, 2008
 Continental Breakfast Sponsored by:  7:30 AM - 8:20 AM Registration Opens 8:20 AM - 8:30 AM Welcoming Remarks Stuart Kahan Executive Editor CPA Wealth Provider 8:30 AM - 9:30 AM Keynote: Why Financial Planning Makes Sense for CPAs This keynote will provide background and history of the CPA's involvement in financial planning. You will learn why it is important to a CPA's practice to provide personal financial planning to their clients and real examples of the rewards that can accrue through the CPA's involvement in financial planning. Stuart Kessler Managing Director RSM MCGLADREY 9:30 AM - 10:30 AM Importance of Selecting the Right Business Model for Your Firm Starting off on the right foot can be the most important thing you can do to make your financial planning business successful. A major choice you must make early on is selecting the right business model that will meet the needs of your clients and your firm. There are many choices you have. Troy will walk through those choices with you and help you understand the pros and cons of each. Then he will give you a recommendation for a model that has had the most success in his CPA client base over the last 17 years. Troy Waugh CPA, CEO FiveStar3, LLC 10:30 AM - 11:00 AM Refreshment Break 11:00 AM - 12:30 PM Panel - Success Stories: Avoiding Costly False Starts and Failures; Guide to Needed Licenses and Certifications This panel of leading financial planners will share from experience the mistakes you want to avoid making and the "best practices" for ensuring success right out of the gate. In addition, with so many different licenses and certificates, it's important to know what each designation allows you to do and not to do to. Gene G. Garrelts, CPA, CFP President Orizon CPAs LLC Peter T. Jaworski CFP, ChFC, CLU, Vice President VITALE CATURANO & CO., LTD Additional panelists to be announced 12:30 PM - 1:45 PM Lunch Sponsored by:  1:45 PM - 2:30 PM Using the Client Tax Return to Identify and Capitalize on Financial Planning Opportunities This session will provide an in-depth analysis of how the tax return can turn up opportunities for highlighting potential planning engagements and can help zero in on planning topics for discussion. Tax returns often reveal how financially savvy a client is and whether you and the client can benefit from a planning engagement. Clare E. Wherley CPA, CFP®, Chief Executive Officer LASSUS WHERLEY 2:30 PM - 3:00 PM Refreshment Break 3:00 PM - 4:00 PM How to Market and Sell Financial Planning and Investment Advisory Services You have made the decision to enter the financial services arena, decided which services you want to offer, and obtained the required body of knowledge. What's next? You have to begin marketing and selling the service. Learn how build a client base for your financial services business. Learn how to harvest the "low hanging fruit" as well as hear about successful techniques used by experienced advisors to develop their businesses. Mitchell Freedman CPA/PFS, AIF® MFAC FINANCIAL ADVISORS, INC. 4:00 PM - 5:00 PM Value and Critical Importance of Strategic Partners Taking your business to the next level as a financial planner can be helped by partnering with a service provider such as a broker/dealer. But what exactly will they provide for you? What should be on your checklist when comparing the various options out there? Professional training, client marketing, compliance services and administrative systems are some of the ways that CPAs are benefiting from relationships with critical strategic partners. This session will expose you to what these partners offer and why what they offer is so important for your success. Moderator: Stuart Kahan Executive Editor CPA Wealth Provider Panelists: James W. Herrig, J.D. Vice President & Counsel Honkamp Krueger Financial Services, Inc. Michael H. Parness, CIMA Managing Director, Professionals Alliance Group, National Director OPPENHEIMER & CO. INC. Enrique M. Vasquez President and Chief Executive Officer GENWORTH FINANCIAL INVESTMENT SERVICES, INC. Stephen K. Wild Chairman QA3 5:00 PM - 6:00 PM Cocktail Reception
Tuesday, July 22, 2008
Introduction to Day Two Stuart Kahan Executive Editor CPA Wealth Provider 8:30 AM - 9:15 AM Keynote: The Advisory Industry Today and What's Ahead Consulting with financial advisory firms around the country - both CPA firms and independent advisory firms - Rebecca Pomering addresses the "why's" and "how's" of the advisory industry. Sharing data from her team's extensive industry research, Rebecca will talk about the profile of the industry today, and the opportunities and challenges ahead. As a principal in Moss Adams, a regional CPA firm which entered the financial advisory space themselves 8 years ago, Rebecca will offer a unique perspective from both a consultant to the industry and a participant in it. Rebecca H. Pomering Chief Executive Officer Moss Adams Wealth Advisors 9:15 AM - 10:30 AM How Markets Really Work Using anecdotes and examples, Larry discusses how markets really work and addresses the differences between the investment approaches known as active and passive. He explains why investors should avoid trying to outperform the market (either by trying to time the market or trying to identify securities that are somehow mispriced by the market). In addition, Larry will address common issues associated with establishing a CPA-affiliated RIA firm. Larry Swedroe Principal and Director of Research BAM ADVISOR SERVICES 10:30 AM - 11:00 AM Refreshment Break 11:00 AM - 12:00 PM Comprehensive Wealth Management: Five Steps to Success with High-Net-Worth Clients There are many opportunities within the realm of financial services, including estate and financial planning and investment advisory. While creating a financial plan is important, by focusing on comprehensive wealth management and leading with investments, CPAs can begin to serve the highest need first for the majority of clients. We'll discuss how to segment your client base to identify specific value-added services and the key steps to success in providing comprehensive wealth management to high-net-worth clients who comprise the CPA's most valuable and potentially most profitable client segment. Garrett R. D'Alessandro, CFA, AIF® CEO & President Rochdale Investment Management 12:00 PM - 1:00 PM Lunch 1:00 PM - 2:00 PM How to Confidently Advise Your High Net Worth Clients on 1031 Exchanges and Tenant In Common Investment Strategies This session will outline how 1031 Exchanges can help provide:
Ownership in 1031 Tenancy-In-Common Investments (TICs), involves investments of an undivided ownership interests in real estate. Therefore, these investments are subject to market and liquidity risks. 1031 TICs are subject to costs and expenses including commissions, offering and organizational, due diligence, and management fees. FINRA Notice to Members 05-18 contains an explanation of the various risks associated with the TIC investment, including costs and expenses, liquidity, tax consequences, and investment objectives. Jim Files President QFN 2:00 PM - 3:00 PM Protecting the Client Relationship when Adding Financial Advisory Services to Your Practice - What You Need to Know If you are considering adding financial advisory services to your firm's service offerings, how can partners protect the client relationship? Issues that need to be addressed within the firm and other considerations that need to be examined to help in the decision process. Many of the issues will be addressed in this session to assist firms seeking to answer that question of "how to protect the client relationship". Sidney A. Blum Founder GREENLIGHT FEE ONLY ADVISORS, LLC 3:00 PM - 3:30 PM Refreshment Break 3:30 PM - 4:30 PM Financial Planning Software & Internet Primer This session will focus on the important software needed to start and maintain a successful financial planning practice. Keith will cover software options for contact management, financial planning, portfolio management and website design. He will also provide multiple websites with information to help educate and provide valuable resources to your practice. Keith A. Heichel, CFP, ChFC Senior Vice President Pinnacle Wealth Planning Services, Inc. 4:30 PM - 5:30 PM Best Practices Roundtable on Establishing and Developing a Thriving Financial Planning Practice Gale Crosley, CPA Principal Crosley+Company Bernard M. Kiely, CPA, CFP Principal Kiely Capital Management, Inc Stuart Zimmerman, CPA/PFS Principal Buckingham Asset Management and BAM Advisor Services 5:30 PM Conference Concludes |
