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Room: Masters Ballroom D

Untethered: Navigating the Mobile,
Socially-Networked Segment
How to engage and win with today's and tomorrow's customers
Presenter:
You know them. An earbud is part of their anatomy.
You know them. They text more than talk.
You know them. They will never pay anything by check.
Who are they? They are under your roof – your sons and daughters, nieces and nephews. They represent growth and opportunity for the future of financial services. Think you know them? Think again. What will it take to attract and retain them as customers and employees? Are you positioning your firm for leadership in mobile banking and payments? How can you deliver a differentiated experience? Join IBM for an engaging discussion about a key emerging customer segment that will change how you need to think about your business.
Note: Breakfast will be served during the sessions and attendance will be guaranteed to the first 60 registrants. You may register at the conference registration counters.