Ken Yarbrough
Senior Vice President, Director of Retirement Strategies
SunTrust Banks, Inc
Ken Yarbrough is Senior Vice President, Director of Retirement Strategies for SunTrust Banks, Inc. His role at SunTrust is to lead the company’s efforts in the retirement category, aligning current initiatives and creating new products, sales strategies, channels and messaging to reach this growing market.
Before joining SunTrust, Ken was a partner at WestWayne, the 7th largest U.S. private advertising agency, leading accounts as varied as SunTrust Banks, BellSouth, Florida’s Natural brand orange juice, Pirelli Tires, Triumph Motorcycles, NAPA Auto Parts, and The Ad Council.
He has long been active in Atlanta civic and non-profit organizations, and currently serves on the boards of Oglethorpe University and the American Red Cross Southern Region. Professionally, Ken is a member of the Retirement Management Executive Forum, and serves on the national speakers’ bureau of the American Advertising Federation.
Ken is married, has three sons, and enjoys golf, travel and politics. His most current project is learning Spanish.