16th Annual Card Forum and Expo
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Participants   |   Agenda




Wednesday, May 05,2004

2:00 PM - 5:00 PM
PRE-CONFERENCE WORKSHOP
Building Practical Strategies to Increase Card Customer Loyalty & Value:
How to Apply Best-of-Breed Loyalty Techniques to Your Company
Designed for card marketers looking to drive customer growth, cross-sell and retention. This high-energy workshop will provide practical, hands-on tools and techniques that you can use to build your customer loyalty strategies. The workshop includes extensive examples, cases, original research, and proven strategies from a wide variety of companies-both in and out of the financial services industry.
  • The New Paradigm: Understanding the interactive mix of behavioral AND attitudinal loyalty
  • Innovative tools and techniques to drive loyalty strategies and initiatives
  • Best-of-class examples, cases, and techniques that are working to drive loyalty
  • New and original research about customer loyalty, rewards and program impact
  • Techniques to maximize customer value with loyalty scoring and segmentation
  • Measurement methods and keys to driving loyalty marketing ROI

Gail SneedMarketing Development DirectorMaritz Loyalty Marketing
Chip LerwickAccount ExecutiveMaritz Loyalty Marketing
For principals only. Workshop fee is $145. Participants must be registered conference attendees.

5:00 PM
Keynote Address
Economic Overview & Forecast
Mark Vitner, Senior Economist & Director, Corporate Investment Banking at Wachovia Corporation will share his expert insights on emerging economic trends and look at how these conditions will affect the card marketplace. Mr. Vitner will also survey the current economic landscape and provide informed projections on the economic future of the financial landscape.
Mark VitnerSenior Economist & Director, Corporate Investment BankingWachovia Corporation

6:00 PM - 8:00 PM
Welcoming Reception in Exhibit Hall - Hall Opens

Thursday, May 06,2004

7:00 AM
Registration

7:45 AM
Chairman's Welcoming Remarks

8:00 AM
Featured Keynote Address
David C. HouseGroup PresidentGlobal Network & Establishment Services/Global Travelers Cheque & Prepaid Services, American Express Company

8:45 AM
Featured Keynote Address

David W. NelmsChairman and Chief Executive OfficerDiscover Financial Services, Inc.

9:30 AM - 10:45 AM
Morning Networking Break in Exhibit Hall

10:45 AM
Keynote Address

Marge ConnellyEVP, OperationsCapital One Corporation

11:30 AM
Debit: The New Landscape
This panel discussion will take a comprehensive look at the current state and future direction of the ever evolving payments and debit landscape.

Moderator:
John GouldDirector, Consumer Lending & BankcardsTowerGroup

Panelists:
David BaltoPartnerWhite & Case

Ben ColvinSVP, Chase Regional Bank Consumer Product Management & New Product DevelopmentJP Morgan Chase
Stan PaurPresident & CEO Pulse EFT
Jonathan WilkPayments & Strategy ExecutiveBank of America Corporation

12:15 PM - 1:00 PM
Lunch

1:00 PM - 2:00 PM
Dessert & Afternoon Break in Exhibit Hall

Credit Track
Chair: Paul Grill, Partner, First Annapolis Consulting
2:00 PM
A Maturing Market: Where Do We "Grow" From Here?
Continued consolidation, declining response rates, pricing pressure, and other factors are creating a challenging environment for many issuers to achieve their asset and profit growth objectives. This session will explore the implications to issuers of a maturing credit card industry and provide insights into the strategies and tactics that may help issuers achieve their business objectives.
John GrundPartnerFirst Annapolis Consulting, Inc.


2:45 PM
Challenges and Opportunities for Credit Card Collections
This discussion and case study will address:
- Current market trends and their impact on Card Issuer's to improve collection operations
- Performance measurements and benchmarking
- Improving collections processing and strategies
- Leveraging new technologies

Richard OpenshawPrincipal, Global Portfolio Risk ManagementMasterCard International


3:30 PM - 4:00 PM
Afternoon Refreshment Break

4:00 PM
Identity Theft - How Should Issuers React?
With growing public alarm over rising identity theft and legislation pending designed to attack the problem, this session will discuss the tangible steps, beyond public relations, issuers should be taking to address and tackle the problem. We will argue the solutions that need to be considered in the context of an enterprise risk management approach, rather than expecting fraud departments to shoulder the entire burden.
Paul CollinsSenior Consultant Portfolio ManagementFirst Annapolis Consulting, Inc.

John Shaunessy SVP, FraudVisa, USA


4:45 PM
Doing business on the Internet - the opportunity and threats
As banks increase investment in the Internet channel, fraudsters are lurking around the corner taking advantage of consumers' trust in their financial institution and its online communication and services, in order to commit phishing and other forms of identity theft. This panel will discuss the opportunities and benefits of the online channel, the risks and threats involved and finally what banks can do to fight back!
Moderator:
Ariana-Michele MooreAnalystCelent

Panelists:
Naftali BennetCEOCyota, Inc.

Tim RowleySenior Vice President, Card eCommerceBank of America Corportaion

Richard ParrySVP Group Fraud Risk ManagementBank One Corporation


5:30 PM - 7:30 PM
Conference Adjourns for Day One
Followed By Networking Reception in Exhibit Hall

Debit Track
Chair: David Dove, President, Dove Consulting
2:00 PM
Building the Debit Business Case & Loyalty
The question of profitability for debit card has become the focal point of many a discussion surrounding debit in a post Wal Mart world. Probably the biggest area of intrigue centers around Loyalty programs. Some banks have implemented them, others had plans for it, many more are struggling with the business model. This session will address a perspective on why the business case for both debit card and loyalty are still viable options, post settlement.
Ben ColvinSVP, Chase Regional Bank Consumer Product Management & New Product DevelopmentJP Morgan Chase


2:45 PM
Perspectives On The Future of Debit
Hear from the true forces driving debit activity as they discuss the changing face of the debit card landscape.
Stacey PinkerdSVP, Consumer Debit & Pre-Paid ProductsVisa U.S.A.

Ruvan CohenSVP Marketing SolutionsMasterCard Advisors


3:30 PM - 4:00 PM
Afternoon Refreshment Break

4:00 PM
How Do Debit Cards Fit Into the Payment Business At Your Institution?
It is estimated that payments represent up to 40% of a financial institution's net income. This session will explore the elements of the payments business and examine how a debit card portfolio and the underlying demand deposit accounts fit into the payments mix.
Lorraine FischerSVP & Payment StrategistWachovia Corporation


4:45 PM
One Year Later
This session will discuss the Wal-Mart settlement's impact on the debit strategies of Visa, MasterCard, their issuing member banks, and the PIN debit networks. The session also will address whether the settlement has affected the relative growth of off-line and on-line debit. These trends will be examined from the standpoint of the merchant, including whether merchants received additional from the Wal-Mart settlement, and if so, the extent to which they are using it.
Jeff ShinderPartnerConstantine & Partners


5:30 PM - 7:30 PM
Conference Adjourns for Day One
Followed By Networking Reception in Exhibit Hall

Loyalty & Retention Marketing Track
Chair: Chip Lerwick, Account Executive, Maritz Loyalty Marketing
2:00 PM
Cardholder Loyalty: Fact or Fiction?
Creating loyalty in today's credit card market may be the impossible dream. What are effective and ineffective loyalty tools? How do loyalty features stack up in relationship to rates and other pricing aspects, as well as other features? Do loyalty features cause consumers to fragment usage among various cards? The first step in building card loyalty is to understand the consumer's perspective. Explore the dynamics of cardholder loyalty through an overview of consumer market research and a real world perspective from a card product provider.
William McCrackenChief Executive OfficerSynergistics Research Corporation

Lars HolmquistEVP, Card LoyaltyTSYS


2:45 PM
Creating Value by Leveraging Lessons of the Customer Experience
Impacts from product advances by innovating firms are quickly muted by the competition, capable of matching product improvements that provide only temporary competitive advantage. This session will introduce the notion of companies competing behaviorally. You will learn about creating and sustaining positive, meaningful experiences and how to link these experiences into the "DNA" of your business.
Nalini Indorf KaplanGlobal Practice LeaderMasterCard Advisors


3:00 PM - 4:00 PM
Afternoon Refreshment Break

4:00 PM
Creating Customer Value with "Real Rewards"
  • Compelling ways to drive excitement, loyalty and incremental usage
  • Tools to redefine the card business with new value propositions
  • New ways to make rewards accessible to mainstream America
  • Techniques to use "real rewards" to drive deeper relationships

Susan EhrlichSenior Vice President, RewardsProvidian Financial

Gail SneedMarketing Development DirectorMaritz Loyalty Marketing


4:45 PM
Enhanced Customer Retention Through Personal Customer Service
This session will present a case study that will the share details on how to provide call center representatives with vital information to make time sensitive decisions with less hands-off. The study will share how Discover improved their customer's experience through the personal attention with live operator interaction at a reasonable cost.
Anand RamakrishnanVice President Card Services Kanbay Incorporated

Sandeep ChouhanChief Information OfficerDiscover Financial Services, Inc.


5:30 PM - 7:30 PM
Conference Adjourns for Day One
Followed By Networking Reception in Exhibit Hall

Emerging Payment Products & Technologies
Chair: William McCracken, Chief Executive Officer, Synergistics Research Corporation
2:00 PM
The Changing Payment Landscape: How Prepaid is Painting the Picture
The payment landscape is rapidly advancing, with an array of non-traditional cards that are serving to redefine the way consumers pay. American Express Compnay has a portfolio of prepaid products designed to meet the diverse payment needs of consumers. This session will take a look at the changing payments landscape and explore emerging trends in the prepaid market and how they are likely to effect market growth.
Sean O'TooleVice President and General Manager of North AmericaAmerican Express Company


2:45 PM
The Evolution of Stored Value
An in depth look at a new innovative platform for Stored Value that offers the most comprehensive flexibility in the financial industry today. Until now, financial institutions had little or no flexibility to offer stored value products specific to their customers changing needs. The solutions offered in the past have been one-size-fits all platforms. Learn how effective stored value can be as a relationship tool when financial institutions customize a product that is specific to their own customer base.
Dondi BlackVice President, Marketing and SalesFirst Horizon National Corporation

George DanforthVice President Corporate DevelopmentPulse EFT Association

Grace ChenChairman & CEO eCommLink


3:30 PM - 4:00 PM
Afternoon Refreshment Break

4:00 PM
Stored Value: Banking New Accounts
From payroll to employee incentives, healthcare benefits to "plastic" transit vouchers, gift, travel and teen cards, prepaid might just be the best new way to capture steady revenue streams while acquiring long-term customers you may have never otherwise had. Strategies to consider today to generate new bank customer accounts tomorrow.
Bill MathisSenior Vice President, Member RelationsMasterCard International


4:45 PM
Unlock the Potential of the Small Business Market
Jean Burkhart, Vice President Small Business Products, Visa USA, will explore the value the small business market poses for the banking and payment industries, and address how to overcome challenges in serving the needs of this dynamic and diverse market. Jean will also provide insight into how Visa is successfully addressing the payment needs of small businesses and offer her vision on the future of small business payment solutions.
Jean BurkhartVP, Small Business ProductsVisa USA


5:30 PM - 7:30 PM
Conference Adjourns for Day One
Followed By Networking Reception in Exhibit Hall

Friday, May 07,2004

7:30 AM
Breakfast

8:00 AM
Keynote Address- Partnerships
From the country's most successful partnership, the Citi AAdvantage program, to the landmark Sears and The Home Depot partnerships, Citi Cards is an industry leader in providing relevant and innovative solutions for its partners. Vik Atal, Executive Vice President, Citi Cards will join us to discuss Citi's insights into the partnership arena and the many positive elements this focus has yielded.

Vikram A. AtalExecutive Vice President, Expansion MarketsCiti Cards/Citigroup


8:45 AM
Keynote Address
The Past, Present and Future of Interchange
Interchange fees are a major source of revenue for banks that issue credit and debit cards. Even minor changes in these fees, therefore, cause ripples throughout the card business. Originally established to eliminate chaotic bi-lateral negotiations between issuing and acquiring banks, interchange fees have always generated controversy. This session will take a look back at why interchange fees were needed in the first place, why they are controversial, and how current legal attacks on interchange fees around the world could alter the card business.

Dr. David EvansManaging DirectorLECG LLC


9:30 AM
Featured Panel Discussion
National Card Coalition Legislative Panel Discussion
The National Card Coalition (CC) consists of national card issuers and networks and collateral entities with an interest in state legislative, executive and regulatory activities affecting the card industry and consumers. This panel will present to you a detailed discussion surrounding the legislative and regulatory issues driving the future direction of the card industry.

Moderator:
James DemersExecutive DirectorCard Coalition

Panelists:
Toni BellissimoRegional Director for Government RelationsHousehold International, Inc.

Joshua PeirezSVPMasterCard International

Gary SelvyExecutive Vice President for State Government AffairsMBNA America, NA

Russell SchraderSenior Vice PresidentVisa U.S.A.


10:15 AM - 11:00 AM
Morning Refreshment & Networking Break in Exhibit Hall
Exhibit Hall Breaks Down

11:00 AM
The Importance of Portfolio Relationship Management to Overall Bank Profitability
Fifth Third's Bank Card unit for years has invested in technology and data management services that are now coalescing to deliver powerful portfolio relationship management (PRM) tools that have a direct impact on the corporate bottom line. The bank understands and exploits the bedrock relationship between a credit card and other banking products and services. Fifth Third uses its PRM tools to devise ways to introduce a credit card into as many customer relationships as possible, while migrating its PRM strategy and service to its Agent Bank Credit Card program as well.

Jeff TrachtmanVice President, ProductsFifth Third Bank


11:30 AM
Solving the Corporate Payment Puzzle
This session will offer attendees vision on the leading trends in the corporate payments segment and outline the business opportunities this dynamic segment poses for both the banking and payment industries. Steve Abrams will also share insight as to how MasterCard is successfully addressing the payment needs of today's businesses through a bottomline approach.

Steve AbramsSVP, Corporate Payment SolutionsMasterCard International


12:00 PM
Less Mail More Impact: Using Today's Technology for Pinpoint Marketing
Take a fresh look at how today's technology can deliver a better understanding of the customer relationship across the whole enterprise. You can use that knowledge to give your customers more choices to pay before, pay now or pay later --- perhaps with a single card.

Connie DudleyExecutive Vice President, Product and Client DevelopmentTSYS


12:30 PM - 1:15 PM
Luncheon for All Participants

1:15 PM - 2:00 PM
Dessert and Afternoon Break in Exhibit Hall

2:00 PM
Filling the Cash and Check Payments Gap
How can financial institutions fill the gap in their portfolio of payment products without cannibalizing their current products and at the same time building customer confidence? New payment models are emerging but they don't always benefit the financial institution. This session will discuss what merchants and consumers have learned about a new alternative DDA payments model.

Paul GrillPrincipalFirst Annapolis Consulting, Inc.

Gary TrainorCorporate EVPFirst Data Corp.


2:30 PM
How Banco Popular Used Data and Technology to Improve Customer Loyalty
This case study will explore the challenges and lessons learned by Banco Popular when they re-launched the Primia Rewards program. This session will discuss the challenges and lessons learned and include a list of best practices that can be applied to loyalty and database marketing efforts in other industries.

Fabio Garcia-PassalacquaVice President & Manager, Card Products DivisionBanco Popular

J. William (Bill) HanifinLoyalty Program ConsultantThe Colloguy Group, Frequency Marketing, Inc.


3:00 PM
CONFERENCE CONCLUDES